Marketing and Advertising within the franchise industry is a not an easy career path. Obviously everyone adamantly believes that their market is different than all the rest and that they have the perfect ad concept in their head if only corporate would approve it. Having worked with both creative ad agencies and ad placement agencies, our systems are designed to allow the home office to upload a variety of approved ad concepts for their franchisees to select from, while at the same time directing appropriate ads to their local media. By capturing this information we can also share what ads are used and the effectiveness of those campaigns, based upon sales, so that decisions to change or modify are based upon real results tested in a variety of markets. Since marketing and advertising is mostly local, we also encourage the use of Ad Source capturing within the POS system so that this information can be used to uncover best ROI for each individual franchisee as well.